The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Chiltier, a wearable climate technology company, has announced the launch of its much-anticipated Hydro Vest, a thermoelectric personal cooling and heating system. The vest has been designed to help u...
Apollo Tyres Ltd has formally inaugurated its state-of-the-art dedicated outdoor tyre testing facility at Ivalo, Finland. The setting up of this facility was announced few months back and it became fu...
Ahmedabad-based drivebuddy AI, a leading innovator in AI-powered Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), showcased its AI and vision-based safety solutions at th...