The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Yokohama India has introduced the Geolandar A/T with white-letter styling, giving SUV and utility vehicle owners a new way to bring their vehicle’s exterior in line with an active, adventure-driven mo...
Studds Accessories has launched the Raider Youth Looney Tunes Edition, a new decal edition of the Raider Youth full-face helmet developed in collaboration with Warner Bros. Discovery Global Consumer P...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launched its new 4-channel amplifier, UNO-AMP-4-100, featuring a compact, palm-...